BA in Arts and Entertainment Management

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Why this new educational opportunity for Barbados?

In recognition of the growing importance of creative practice of all kinds to the economic and cultural life of Barbados and the wider Caribbean region, from September 2016 Barbados Community College is introducing a new Bachelor’s programme that will make a significant contribution to both professional expertise and individual career opportunity within this sector.


On BA in Arts and Entertainment Management (BA AEM) teaching and learning will be innovative, challenging and exciting and the course will amply dispel the notion that creative practice is un-business-like. By teaching creative-led and business-led students together, using an approach that builds on the innovative, the experimental and the excellent, all will benefit. Students will engage in learning that balances high academic standards with real-world professionalism, and graduates will be well-equipped to ‘hit the ground running’.


Career opportunities that may be open to BA AEM graduates will include employment in the arts and entertainment industries, nationally and internationally; self-employment, for example as promoters, agents, consultants and small business developers; development and management of own creative practice. The programme will also provide an excellent academic base for further study, at postgraduate, professional or higher levels.


What will the BA AEM programme be like? 

The emphasis of the programme is strongly based in learning-by-doing, and students will apply taught theory through a wide range of unusual and challenging assessment tasks including, for example, research, idea generation, digital communication techniques, proposal writing, strategic planning, development presentations, Q&A, simulated consultancy and live creative projects. This breadth of experience ensures that students develop real competence and effectiveness in turning ideas into reality, which is of course an important transferable skill, offering infinite professional applications throughout the world.


This new programme features a number of interesting learning initiatives, including Knowledge Pool, through which students share their personal enthusiasms and expertise; Friday Session where individual year groups adopt a chat show format to present news and comment to the whole course; involvement of VIPs and visiting professionals as guest speakers and access to the BA AEM Faculty of Docents through which each student will be linked to a practicing professional for the whole of his/her course of study.


All programme delivery will be international in its scope, in recognition of the importance to Barbados of interface with the wider world, together with the international nature of creative practice in all disciplines. Options within the programme will also offer opportunities for those interested in the relationship between arts, entertainment and tourism, and the important local issues of heritage care and development.


Who is BA AEM aimed at? 

This new programme is suitable for arts and entertainment prospective managers, administrators and entrepreneurs, and also for creative practitioners of all disciplines.

Students may be either creatively-led (as practitioner or aficionado), locating their studies around a particular discipline such as music, visual art, dance, new media, or business-led with a special subject interest such as, for example, marketing, small creative business development, strategy, governmental arts infrastructure, publicity or funding.


Admission Requirements 

The minimum requirements for entry into the College are: 

  • Five (5) passes at CSEC General Proficiency Level with Grade 1, 2, or 3 (from June 1998 only) OR
  • Five (5) passes at GCE Ordinary Level with Grades A, B or C OR
  • Any qualification considered by the College to be equivalent to the abovementioned.

NB: English Language must be included in the five (5) passes.


Application forms may be collected from the Office of Student Affairs, Barbados Community College between 9.00 am and 3.00 pm or can be downloaded here


Application fees are non-refundable. Programmes of study which are undersubscribed will not be offered.

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