EU Jingle & Poster Competition

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The poster and jingle competition were based on the theme the EU Cares.

 

For the poster competition, twenty posters were judged looking at the following criteria:

  • Originality - Does it feel unique?
  • Creativity - It is imaginative?
  • Fitness for Purpose - Does it address the goals of Human Resource development within the EU?
  • Impact - First impression, type style and legibility - Is the text readable and the style appropriate?
  • Composition - Are the elements cohesive?

The judges selected three winners and awarded three honorable mentions.

 

Poster Competition Winners

1st place - Dean Hinkson

2nd place - Andre Trotman

3rd place - Phillip Kellman

 

Honourable Mention

Darius Barrow

Kimberly St. Hill

Sean Merritt

 

The jingle competiton criteria was based on impact and effective delivery of information as well as having a distinctively Caribbean feel. The judges awarded prizes for first, second and third place winners.

 

Jingle Competition winners

1st place - Phillip Kellman

2nd place - Damian Neblett

3rd place - Reyshad Selman

 

Introductory Remarks presented by Zissimos Vergos, Head of Social Development, Delegation of the European Union to Barbados and the Eastern Caribbean

 

It is indeed a pleasure for us to join you today as we celebrate the work of these talented young men and women who participated in the poster and jingle competition; as well as the dedication of their tutors, who helped to motivate and guide them along the way.  It would be remiss of me not to first complement the students on this excellent exhibition of their talents.  The posters on display are truly amazing.  Even though in a competition such as this there can only be a single winner, it was a challenge choosing the best of the best – we would have ideally liked to use all 18 posters in our various promotions.  Similarly, we have heard five highly creative jingles.  The winning entry is truly infectious and has already received extensive airplay throughout the halls of the Delegation.

 

We are particularly pleased to be on this campus, just a few meters away from the performing arts centre that has been the most recent beneficiary of a small EU grant to assist in its rehabilitation.  We are also a few more meters away from the EU-financed Barbados Language Centre, one of the few such centres dedicated to promotion of language development and multiculturalism – two concepts that are dear to the hearts of us in the European Union.  To complete the picture, we are just a few kilometres away from the Barbados Hospitality Institute at Hotel Pommarine, an earlier EU project focused on the cultivation of culinary, hospitality, and tourism related skills - the bedrock of many Caribbean economies.

 

This quick ‘virtual tour’ of our support to the Barbados Community College highlights a progressive response to the dynamic needs of an evolving Barbadian, and by extension, Caribbean society. In this context, policymakers have recognized the need to provide the requisite knowledge, skills, and competencies for traditional sectors such as agriculture, tourism, and management, while repositioning citizens to capitalize on new growth sectors such as financial services, renewable energy, and the creative industries.  Policymakers have also introduced measures to enhance science education, promote a research culture, and enable entrepreneurship. 

 

We believe there is another element that is critical to the support of this growth agenda.  We suggest that a modern competitive Barbados will be driven by the ideas and actions of critical and creative thinkers who can effectively adapt and function as part of a digitally-networked global ecosystem. In this modern society, students of the creative arts will have a distinct advantage.  Creative arts students are the ones who will help to concretize the abstract thoughts of the new generation.  They will be the ones who will create the visuals, sounds, and animation for new and innovative products and services. They will be the interface designers, graphic arts, animator, sound engineers, producers, advertising executives, and CEOs of the 21st century businesses.

 

Despite this emerging reality, we recognize that national budgets and requested donor support continues to be focused on traditional areas within the education sector.   We however believe this paradigm is progressively changing.  Education practitioners and researchers have increasingly observed that pedagogical approaches need to be compatible with different learning styles; and that intelligence is no longer singular and confined to the 3Rs of reading, writing, and arithmetic, but may also be spatial, musical, or bodily-kinaesthetic.  Teachers of the creative arts are acutely aware of these concepts, but so too must be all classroom teachers.  Indeed, the girl in pre-school who paints outside the lines or believes a banana should be purple, is not a slow learner, but a different type of learner and a future out-of-the box thinker.  Similarly, the boy who taps the pre-school desk while making up his own song, is not just being disruptive for the sake of being disruptive, but in cuing in the teacher to his way of learning.

 

We accept that this philosophical change in education will take time and resources.  We are however acutely aware that one of the consequences of the global economic recession is that countries now have to do more with less; and unfortunately educational institutions have been required to do even more with even less resources.  We do not believe it is possible for students leaving Caribbean institution (such as the BCC) will be nationally or globally competitive if they are not exposed to modern technologies, tools, and pedagogical practices.  Having seen what the faculty and students have been able to do with their limited resources, the Delegation in collaboration with the Government of Barbados will further enhance the resources within the Fine Arts Division over the next few months.  This collaboration with the BCC will result in the following:

 

  • Enhancement of the Music Lab in the Performing Arts Centre 
  • Provision of equipment and related resources for a summer animation workshop 
  • Support for the delivery of a course on mobile application development 
  • Support for professional development of BCC tutors and secondary school teachers in the delivery of the above programmes.

 

These initiatives will help to build capacity at the college while expanding learning opportunities and potential career options for students.  The activities also support the fulfilment of the objectives of the Barbados Human Resource Development Programme which is being supported by a BDS 120 million (Euro 50 million) grant from the European Union over the next five years.  To date, the EU has already disbursed approximately BDS 28 million (Euro 10.7 million) of these funds. 

 

The programme envisions a new paradigm for human capacity development premised that education should be lifelong, with multiple entry and exit points, and with seamless transition between academic and technical spheres.  The fifth pillar of this strategy, which focuses on research, innovation, and entrepreneurship, will provide the impetus for the new Barbadian economy I described earlier.  In this context, we are supporting new thinking backed by applied research and the translation of those ideas into patented, marketable, globally competitive, innovative products and services.

 

The winning poster and jingle from this competition will be featured prominently in the visibility and promotion of the HRD programme.  We, at the Delegation are extremely proud of your work; as we roll out the campaign over the coming weeks and months, this work will be showcased in schools and offices across Barbados and will enter homes across the world via social networks and digital media.

 

We look forward to a continued healthy, productive, and creative collaboration with the college and once again express our heart-felt thanks to the students, tutors, and management team of the college.

  

Allison Thompson, Senior Tutor Division of Fine Arts stated, "The really wonderful thing beyond the prizes is that the winning jingle and posters are actually going to be used as part the EU’s promotional campaigns and so our students receive that additional recognition of having their work associated with this very high profile and well respected organization. And the EU has gone on to provide additional assistance for the growth of our computer music lab and the development of an animation workshop. So we would like to thank them for their support." 

 

Click here to view the photo album.

 

 

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