The objectives of the course are to: Provide an overview of digital marketing, its history and emerging trends. Discuss the practical application of the core elements of Marketing Use different social media platforms and websites to build awareness and drive the sale of products and services. Demonstrate how email marketing is implemented, designed and measured. Demonstrate how digital channels can be used to build customer relationships and loyalty Use online graphic editing software to create social media content. A certificate of completion will be granted. The course may be used for advanced standing in further Marketing studies.