The emphasis of the programme is strongly based in learning-by-doing, and students will apply taught theory through a wide range of unusual and challenging assessment tasks including, for example, research, idea generation, digital communication techniques, proposal writing, strategic planning, development presentations, Q&A, simulated consultancy and live creative projects. This breadth of experience ensures that students develop real competence and effectiveness in turning ideas into reality, which is of course an important transferable skill, offering infinite professional applications throughout the world.